As many of our readers may know, this May we had the pleasure of attending Hospitalar 2025 in São Paulo, Brazil — one of the largest and most influential healthcare trade fairs in Latin America. This marked our second visit to the event, and we are already looking ahead with great enthusiasm at the possibility of exhibiting in next year’s edition.
During the exhibition, Sam and Polina proudly represented Advena, engaging with medical device manufacturers from across Latin America and around the globe. They had the opportunity to showcase how our services — including EU Authorised Representative support and regulatory consultancy — can help companies navigate the complex requirements of the EU market and achieve successful CE marking.
The event proved to be a great success, offering valuable networking opportunities and reinforcing the strong interest in accessing the European market through trusted partners like Advena.
We’re optimistic about returning in 2026 as exhibitors and continuing to build relationships with innovative companies throughout the region.
Obrigado, São Paulo!
Below are a few snapshots from the event.
